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In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
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Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
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This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business.
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In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
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This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
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This brief resource introduces an IT transformation consulting service as a means of achieving effective, value-driven change. Read on now to learn how you can ensure business and IT alignment, spur business growth, and more.
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This informative paper introduces a new approach that is enabling early adopters to support faster and more effective supply chain improvements by using a business process integration (BPI) approach. Discover how early adopters are realizing savings greater than 50% when compared to traditional techniques.
