WHITE PAPER:
Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
PRESENTATION:
Mobile devices and applications present huge opportunities for businesses, but choosing the right mobile strategy isn't easy. In this resource, learn how to create an effective mobility plan by evaluating the pros and cons of three different mobile paths.
WHITE PAPER:
In this resource, learn about a technology that enables integration of web applications into a CMS, so they can be centrally opened and edited, improving efficiency and making better web pages. Specifically, take a look at a video integration module that allows you to easily integrate videos into web pages, online shops and portals.
CASE STUDY:
Manchester City needed their football club's website to be content and media rich, up to date, informative for fans and convenient for payment transactions. A new website platform was integrated, and the result was an overwhelming success. Learn more in this case study.
CASE STUDY:
Lewis Silkin, a top 100 UK law firm, had a website that couldn't deliver the personalized content they wanted, nor could it easily adapt to mobile devices. Read this case study to learn how Lewis Silkin conquered these challenges by implementing a new content management system (CMS) that enables comprehensive customization for each site visitor.
WHITE PAPER:
Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
WHITE PAPER:
This case study explores NYSE Euronext's web content management (WCM) optimization journey. Read now to learn how they transformed their cumbersome, inefficient WCM into a cutting-edge system that simplified the content publishing process, reduced costs, and more.
EGUIDE:
Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.
EBOOK:
This expert handbook reveals the secrets of effective web content management (WCM) by outlining best and worst practices. Dig into the key issues involved in setting up, developing, and managing effective WCM initiatives.
WHITE PAPER:
The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet.
