EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EZINE:
In this week's Computer Weekly, there's a hidden environmental cost to the vast volumes of data being generated – we examine what can be done to address it. We talk to the CISO of consumer reviews site Trustpilot, about building trust in IT security. And we look at what IT leaders can do if they inherit a toxic team environment. Read the issue now.
EZINE:
In this week's Computer Weekly, after Birmingham City Council's disastrous Oracle project cost over £100m, we analyse where it all went wrong. Our new buyer's guide examines building a sustainable IT strategy. And we find out how Thomson Reuters is using AI to enhance its product offerings. Read the issue now.
EGUIDE:
In this infographic, we shine a light on our 2019 IT Priorities survey results. Discover what IT departments are investing in and how much budgets are increasing by. Taken from a study of 151 respondents from across Middle East.
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
EZINE:
In this week's Computer Weekly, the digital chief at Audi UK discusses how the car maker is tackling the slump in new car sales. One of the largest global malware botnets has been taken down, but how much of a blow will it be for cyber criminals? And we hear how one county council made huge savings on its SAP installation. Read the issue now.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EZINE:
In this week's Computer Weekly, we examine how LLMs are being used to teach, support and assess students, enhancing education rather than impairing it. We look at how AI is impacting the semiconductor sector as big tech companies put off server upgrades. And we find out how GenAI is changing the way enterprise software works. Read the issue now.
EGUIDE:
The better the working conditions of a software developer, the better the results. In this 15-page buyer’s guide, Computer Weekly looks at how to improve productivity, the tools required to build success and the value of in-house expertise.
